FOOD DESIGNER KATJA GRUIJTERS

Food design Since the end of the 1990s, a growing group of designers have specialized in designing food and drink. Food design has now become a recognized design discipline. Each designer has their own way of looking at eating, food cultures, technology, people and society, taste sensations and the senses. Studio Katja Gruijters’ groundbreaking approach is distinctive within the discipline because it delivers design and much more. I work with great pleasure as creative organiser for Katja and am a true fan of her platform www.mooivannature.com. She works in different ways for the food-industry but also created food installations in het Stedelijk Museum, Museum Boijmans Van Beuningen, Nemo and MAD in New York.

In cooperation with the Centre Georges Pompidou and Vitra Design Museum, a series of workshops are offered in the summer months under the direction of internationally recognized artists, designers and architects. Katja Gruijters is invited to do a “zero waste’ workshop from 15. July - 21. July 2012,
It is still possible to join.

Beautiful by Nature (Mooi van Nature) is an ideal. An ideal that reflects the essence of food: nature itself. For Beautiful by Nature, nature is a source of inspiration. But it is also a model for solutions – after all, there is no food waste in nature. Everything is part of a full circle. Beautiful by Nature has designed the Zero Waste Cycle. Working with this aim in mind means less waste while still enjoying tasty and beautiful food.